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Megan Thudium

Alp mountains around Zermatt
Travel

Yodeling in Zermatt, Switzerland

August 14, 2022

Towering at 4,478 meters high, the mighty Matterhorn overlooks the small town of Zermatt. Zermatt is one of those fairy towns that we learn about from an early age in the United States.

In between looking at pictures of the Matterhorn in geography books and visiting the Matterhorn Bobsleds ride at Disneyland, one can feel a bit more connected to the energy and majesty of this mountain.

Well, Disneyland didn’t prepare me for what we saw in Zermatt.

Where is Zermatt, Switzerland?

We travel to learn, right? But that doesn’t cover for my naiveness of actually where the Zermatt was. 

I mean — it’s in Switzerland, but did you know how far south the Matterhorn actually is. For some reason, that detail didn’t stick in my ‘unworldly’ brain.

For those still in the guessing phase, here is a map to help you out.

Zermatt mountain town vibes

I’m a lover of mountain towns, but Zermatt surpassed my expectations.

Like any town like this, they have a sense of ‘touristic unrealness’. Zermatt seems to be mainly full of rich Swiss and tourists, but what I didn’t expect …

The locals can still be found. For example, the local Zermatt bus driver driving his e-bus. (By the way, did you know that there are no cars in Zermatt?)

Let’s just say, I loved this mountain guy’s German accent. It was a real treat for my German learner’s brain.

Back to vibes.

My favorite was the architecture of this town. It really felt like a small mountain town with the wooden cabins, the blooming flowers in the windows, and the strong current river running through the middle of town.

I’m sure it was staged for tourists, but it was still lovely to look at.

Famous train that goes through the swiss alps

Best views in Zermatt

I’m biased, but I think the best views in Zermatt were of the Matterhorn.

It felt like every place you walked in Zermatt, the mighty Matterhorn that was not far behind you.

And the Matterhorn is incredibly moody.

It’s sometimes in the clouds. It’s sometimes completely hidden, and many times, you can’t see the peak.

Rarely, you can see the Matterhorn on a clear, sunny day.

I can also report that it’s very cold at the top of the Matterhorn (at 2 degrees C) and even in the summer.

If I was to wrap this article up — and give you a list of my favorite things to do in the area, it would be this.

  • Riffelalp – the views from this spot are amazing. Take the famous Gornergrat Bahn to this location and hike around during the day. I would honestly ride this train up and down that mountain on multiple days.
  • 5 Lake Hike – at the end of the Sunnegga bahn, you exit the train, and the direction of the 3 lake tour is right in front of you. The views as you hike along these lakes are amazing.
  • Restaurant WALDHAUS – we really enjoyed this restaurant, and we had Fondue (which isn’t as exciting as you would think).

I didn’t have as much time in Zermatt as I wanted, and I was sick when I was there.

But I will see this charming mountain town again in the future. Zermatt struck me as the perfect location for a family, partner, or single person trip.

That makes it special.

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Megan Thudium

I’m an American marketer based in Berlin. As a branding, content and LinkedIn B2B marketing specialist, I’ve worked with innovative environmental tech brands in Germany and throughout Europe.

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Hi, I’m Megan!

Hi, I’m Megan!

I’m a multi-passionate and creative entrepreneur in pursuit of discovering how to create a purpose-driven business that is sustainable, passion-focused, and fulfilling to me.

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I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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These are the characteristics that I think will define the marketing leader of tomorrow.

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2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways.

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Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

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I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. 

It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing.

But marketing also has the power to create a positive brain-print. 

Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone.

And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

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“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍

-

I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
meganatmtc
meganatmtc
•
Follow
DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
1 day ago
View on Instagram |
1/5
Brave, creative & empathetic 🫶

With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years.

Will we have to adopt — and what will a successful marketer look like?

My answer: Yes. We MUST evolve.

Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. 

These are the characteristics that I think will define the marketing leader of tomorrow.

1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU).

2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways.

3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward.

It's without a doubt that our industry is changing. My gosh, our LIVES are changing.

How would you describe the marketing leader of the next decade?

#sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
meganatmtc
meganatmtc
•
Follow
Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
4 days ago
View on Instagram |
2/5
A special place for brand vs. personal content? ↓

I recently got a great question from my community — and I want to explore it with you in this video.

When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page.

Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

#linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
meganatmtc
meganatmtc
•
Follow
A special place for brand vs. personal content? ↓ I recently got a great question from my community — and I want to explore it with you in this video. When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page. Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve. Watch the video — and let me know: What do you think the core differences are between personal and company pages? #linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
5 days ago
View on Instagram |
3/5
“Being a good marketer is like having super powers.”

💪

I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. 

It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing.

But marketing also has the power to create a positive brain-print. 

Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone.

And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

Isn’t that beautiful? 

If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns?

#sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
meganatmtc
meganatmtc
•
Follow
“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
2 weeks ago
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📍Zell am See, Austria

Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles.

It’s time to create a deeper connection to nature and wellbeing, over mass consumption.

#sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
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📍Zell am See, Austria Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles. It’s time to create a deeper connection to nature and wellbeing, over mass consumption. #sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
2 weeks ago
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