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Megan Thudium

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Are we ready to ditch the word “women” in women leadership?

October 29, 2017

It was a cold, rainy day in Berlin. It was one of those rainy days in September that was foretelling the approaching fall and winter. I was pretty ecstatic because it meant tights and sweater weather.

Simple joys in life.

It was a coffee meet up with a group of strong and supportive women. I told them about my thesis on women leadership and my struggle to get people to take my survey.

One of the women suggested that the reason might be because my thesis is on women leadership and not just leadership. I’m focusing on a woman as a defined group from the rest.

Is she right?

I understand her concerns.

I dream of a day when we don’t have to put individual emphasis on a suppressed group in order to progress change. When that time comes, it would have meant we achieved gender equality, and there is no need for differentiation.

But the truth is, I more than anything wish I could just say ‘leadership’ and not ‘women leadership’.

This would mean that we’ve reached a level of equality, where opportunities are equal, stereotypes are gone and humans are not held back by social-generated categories.

I dream of this today.

But the truth is we are not close. I used to believe the fight for equality was a past generation’s fight, but it’s not.

It’s a continued and steady fight for parity. Yes, we can’t fight with the same methods as the 1950s-60s, but we risk moving backward if we don’t continue to support gender equality advances.

This is why I am writing this thesis. To get people thinking. To bring a voice of optimism to a rather suppressed field (STEM) that lacks equality.

To tell the story of those that have succeeded and given the tools to the next generation of women leaders so that they can be two steps ahead.

This is why I’m writing my thesis.

Are we ready to ditch “women” from women leadership? My answer is no.

Until I see statistics that reflect parity across ALL career fields, I will continue to encourage women directly to advance in leadership and fight for equal say, equal pay, equal whatever.

I wish we were ready. For my own sake!

As someone entering the workforce at 26-years-old. I wish it would be easy for me, but it will not be.

We change the approach, but the steady equality fight continues.

Are we ready to ditch the word “women” from women leadership?

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Megan Thudium

I’m an American marketer based in Berlin. As a branding, content and LinkedIn B2B marketing specialist, I’ve worked with innovative environmental tech brands in Germany and throughout Europe.

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Hi, I’m Megan!

Hi, I’m Megan!

I’m a multi-passionate and creative entrepreneur in pursuit of discovering how to create a purpose-driven business that is sustainable, passion-focused, and fulfilling to me.

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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍

-

I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
meganatmtc
meganatmtc
•
Follow
DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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View on Instagram |
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Will we have to adopt — and what will a successful marketer look like?

My answer: Yes. We MUST evolve.

Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. 

These are the characteristics that I think will define the marketing leader of tomorrow.

1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU).

2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways.

3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward.

It's without a doubt that our industry is changing. My gosh, our LIVES are changing.

How would you describe the marketing leader of the next decade?

#sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
meganatmtc
meganatmtc
•
Follow
Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
4 days ago
View on Instagram |
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A special place for brand vs. personal content? ↓

I recently got a great question from my community — and I want to explore it with you in this video.

When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page.

Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

#linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
meganatmtc
meganatmtc
•
Follow
A special place for brand vs. personal content? ↓ I recently got a great question from my community — and I want to explore it with you in this video. When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page. Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve. Watch the video — and let me know: What do you think the core differences are between personal and company pages? #linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
5 days ago
View on Instagram |
3/5
“Being a good marketer is like having super powers.”

💪

I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. 

It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing.

But marketing also has the power to create a positive brain-print. 

Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone.

And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

Isn’t that beautiful? 

If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns?

#sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
meganatmtc
meganatmtc
•
Follow
“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
2 weeks ago
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📍Zell am See, Austria

Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles.

It’s time to create a deeper connection to nature and wellbeing, over mass consumption.

#sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
meganatmtc
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📍Zell am See, Austria Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles. It’s time to create a deeper connection to nature and wellbeing, over mass consumption. #sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
2 weeks ago
View on Instagram |
5/5
@megan.thudium
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