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Megan Thudium

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Eat, Drink, Explore in Florence, Italy

September 11, 2022

Florence is just one of those cities.

It has small alleyways that lead to little restaurants and cafes. It has both elegance in high Florentine society and down-to-earth ‘mom and pops’ ice cream shops.

Walking the streets with no goal in mind is one of my favorite things to do in a European city. It seems to be the best way to ‘fall into’ new experiences and hidden corners.

And that was my expectation on this holiday trip to Florence. The best thing about living in Europe and visiting European cities multiple times—you feel like you don’t have to rush.

Usually, it’s the first time when I see the major tourist sights, and it’s then the second time that I can enjoy time sitting at a cafe in the afternoon. Walking the streets with no goal in mind. Or jumping into little shops that went missing from sight before.

And that was our story of Florence. Florence, the capital city of Tuscany, feels much smaller than Rome. It makes sense being a city of less significance in both politics and religion—but I like Florence better.

Florence to me has more class.

Eat, Drink, Explore

Eating is quickly becoming my number one pass time on holiday. And Florence was no exception in excellent food. Please give me all the pasta, wine, and gelato!

After three days in Florence, these were my favorite food hotspots:

  1. Trattoria Boboli — We stumbled into this place, but it was a great surprise. It’s small, warm, and serves up a unique Florentine menu.
  2. Pitti Express — Don’t be weary of the name, this little cafe hosted us two mornings in a row. Their pistachio and chocolate croissants were amazing.
  3. Gelateria Santa Trinita — You can have gelato at a million places in Italy, but this place really stood out to me. I loved every ‘slurp.’
  4. Trattoria de’ Guicciardini da i Bigi e i Birghe — The little courtyard was adorable and the food was great.

And I loved exploring these areas:

  1. Piazza Santo Spirito — We stayed on this piazza the first night in Florence, and it was cute. It’s a busy and bustling place on the weekends, but it’s so lively. It’s a great place to sit after the sun has gone down or to have a glass of wine.
  2. Palazzo Pitti — It’s not the most glamorous spot, but I thought it was pretty cute that all the university students chose this location as their late night hangout. It’s here that you see uni students chatting and drinking beer until the early hours of the morning.
  3. Ponte alla Carraia — Everyone walks to Ponte Santa Trinita, but I enjoy walking over the bridge, Ponte alla Carraia, because I can enjoy the full landscape of the colorful buildings, the river, and Ponte Santa Trinita in full focus.

Those are a few of the unique spots that I enjoyed. For all the other tourist spots, you can read every other blog to give you the full details.

Until next time Florence, “Chi vive vede molto, chi viaggia vede di più.”

(Those who live see a lot, those who travel see more.)

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Megan Thudium

I’m an American marketer based in Berlin. As a branding, content and LinkedIn B2B marketing specialist, I’ve worked with innovative environmental tech brands in Germany and throughout Europe.

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Hi, I’m Megan!

Hi, I’m Megan!

I’m a multi-passionate and creative entrepreneur in pursuit of discovering how to create a purpose-driven business that is sustainable, passion-focused, and fulfilling to me.

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I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

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It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

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But marketing also has the power to create a positive brain-print. 

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And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍

-

I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
meganatmtc
meganatmtc
•
Follow
DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
1 day ago
View on Instagram |
1/5
Brave, creative & empathetic 🫶

With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years.

Will we have to adopt — and what will a successful marketer look like?

My answer: Yes. We MUST evolve.

Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. 

These are the characteristics that I think will define the marketing leader of tomorrow.

1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU).

2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways.

3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward.

It's without a doubt that our industry is changing. My gosh, our LIVES are changing.

How would you describe the marketing leader of the next decade?

#sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
meganatmtc
meganatmtc
•
Follow
Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
4 days ago
View on Instagram |
2/5
A special place for brand vs. personal content? ↓

I recently got a great question from my community — and I want to explore it with you in this video.

When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page.

Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

#linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
meganatmtc
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•
Follow
A special place for brand vs. personal content? ↓ I recently got a great question from my community — and I want to explore it with you in this video. When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page. Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve. Watch the video — and let me know: What do you think the core differences are between personal and company pages? #linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
5 days ago
View on Instagram |
3/5
“Being a good marketer is like having super powers.”

💪

I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. 

It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing.

But marketing also has the power to create a positive brain-print. 

Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone.

And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

Isn’t that beautiful? 

If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns?

#sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
meganatmtc
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•
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“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
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📍Zell am See, Austria

Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles.

It’s time to create a deeper connection to nature and wellbeing, over mass consumption.

#sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
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📍Zell am See, Austria Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles. It’s time to create a deeper connection to nature and wellbeing, over mass consumption. #sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
2 weeks ago
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