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Megan Thudium

Travel

Hiking in the Eastern Bavarian Alps

June 6, 2020

I fell in love with Germany and Austria the first time I saw the Alps.

It was something about the snowcapped white peaks, blue skies, and ancient pine trees that created a calming and at home feeling.

Since I live in Berlin, we’re not surrounded by mountains.

It’s actually very flat, and the rumor is the only hill in Berlin is man made.

But I’m lucky to live in a country where I can hop on a train or make a six-hour drive and enter a different landscape.

And that is exactly the motivation behind our trip to the Eastern German Alps. Fresh air. Mountains. And hiking.

We stayed in the charming town of Aschau im Chiemgau.

I had no clue about this tiny village in Bavaria and that it would be like a painted picture.

Imagine a small Bavarian farming village sitting in the middle of a valley. Surrounded by mountains. Cowbells chiming. And acres of dark green forests.

We spent two days hiking in the surrounding area of Aschau im Chiemgau.

With so many trails; honestly, we could have spent weeks hiking the various trails.

But after 20,000 step days and bad hiking shoes, I had enough and ready to go home.

The last day of our trip was dedicated to the famed lake of Königssee—and Nationalpark Berchtesgaden.

Absolutely breathtaking and the Instagram photographs of this location honestly will never do it justice.

With COVID-19 this year, we’ve decided to keep our travels close to home, and I’m actually very excited about this.

Every time I travel around Germany, I’m reminded again of why I fell in love with this country. It’s beautiful. It’s charming. And it’s full of adventure.

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Megan Thudium

I’m an American marketer based in Berlin. As a branding, content and LinkedIn B2B marketing specialist, I’ve worked with innovative environmental tech brands in Germany and throughout Europe.

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Hi, I’m Megan!

Hi, I’m Megan!

I’m a multi-passionate and creative entrepreneur in pursuit of discovering how to create a purpose-driven business that is sustainable, passion-focused, and fulfilling to me.

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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍

-

I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
meganatmtc
meganatmtc
•
Follow
DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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Will we have to adopt — and what will a successful marketer look like?

My answer: Yes. We MUST evolve.

Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. 

These are the characteristics that I think will define the marketing leader of tomorrow.

1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU).

2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways.

3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward.

It's without a doubt that our industry is changing. My gosh, our LIVES are changing.

How would you describe the marketing leader of the next decade?

#sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
meganatmtc
meganatmtc
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Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
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When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page.

Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

#linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
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“Being a good marketer is like having super powers.”

💪

I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. 

It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing.

But marketing also has the power to create a positive brain-print. 

Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone.

And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

Isn’t that beautiful? 

If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns?

#sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
meganatmtc
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•
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“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍

-

I think we’re disconnected from nature.

I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate.

Many of us can now agree that climate change is of the uttermost importance. 

And we need to work individually and collectively to make the changes necessary. 

But we still lack collective ACTION. And why is that?

I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness.

People crave these experiences, but they’ve become disconnected from them. 

And we no longer know how to seek them out nor that we even need this connection to thrive.

Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being.

As marketers how can we better connect people to nature?

#sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
meganatmtc
meganatmtc
•
Follow
DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
1 day ago
View on Instagram |
1/5
Brave, creative & empathetic 🫶

With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years.

Will we have to adopt — and what will a successful marketer look like?

My answer: Yes. We MUST evolve.

Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. 

These are the characteristics that I think will define the marketing leader of tomorrow.

1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU).

2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways.

3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward.

It's without a doubt that our industry is changing. My gosh, our LIVES are changing.

How would you describe the marketing leader of the next decade?

#sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
meganatmtc
meganatmtc
•
Follow
Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
4 days ago
View on Instagram |
2/5
A special place for brand vs. personal content? ↓

I recently got a great question from my community — and I want to explore it with you in this video.

When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page.

Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve.

Watch the video — and let me know: 

What do you think the core differences are between personal and company pages?

#linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
meganatmtc
meganatmtc
•
Follow
A special place for brand vs. personal content? ↓ I recently got a great question from my community — and I want to explore it with you in this video. When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page. Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve. Watch the video — and let me know: What do you think the core differences are between personal and company pages? #linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
5 days ago
View on Instagram |
3/5
“Being a good marketer is like having super powers.”

💪

I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. 

It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. 

And for us to do that, we need to first understand our profession’s IMPACT on others.

Have you ever thought of marketing’s brain-print? 

It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. 

For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. 

These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing.

But marketing also has the power to create a positive brain-print. 

Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone.

And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action.

Isn’t that beautiful? 

If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns?

#sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
meganatmtc
meganatmtc
•
Follow
“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
2 weeks ago
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📍Zell am See, Austria

Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles.

It’s time to create a deeper connection to nature and wellbeing, over mass consumption.

#sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
meganatmtc
meganatmtc
•
Follow
📍Zell am See, Austria Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles. It’s time to create a deeper connection to nature and wellbeing, over mass consumption. #sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
2 weeks ago
View on Instagram |
5/5
@megan.thudium
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