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Megan Thudium

Created by potrace 1.16, written by Peter Selinger 2001-2019

Megan thudium

Current pursuit: purpose-driven entrepreneurship

I’m an American marketer based in Berlin. As a branding, content and LinkedIn B2B marketing specialist, I’ve worked with innovative environmental tech brands in Germany and throughout Europe.

My main project: running a B2B content agency for planet-focused sustainability companies. If you’d like to talk about LinkedIn and content, visit our website at mtcthecontentagency.com.

My side project: better understanding sustainability marketing and how it will shape our industry’s future.

Megan Thudium
Created by potrace 1.16, written by Peter Selinger 2001-2019

creator

Hey There, Im Megan

Every entrepreneur’s story is unique.

But I believe we all have something in common: we love to create.

This personal blog is my creative voice, and it documents my entrepreneurial story. 

It’s how I moved abroad, the travels that I have enjoyed, glimpses into being an entrepreneur, and my current interests (there’s always something new).

When I’m not writing here, I run a B2B content agency. If you’d like to talk business, visit our website at mtcthecontentagency.com.

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My favorite posts

This blog doesn’t fit into any one category. It’s a passionate pursuit, where you will find topics on travel, living in Berlin, entrepreneurship, and personal growth.

Tiergarten
Travel
Megan Thudium
Lifestyle
Marketing
Created by potrace 1.16, written by Peter Selinger 2001-2019

quote of a lifetime

"Don't over think it."

Created by potrace 1.16, written by Peter Selinger 2001-2019

the blog

The Latest Entries
Travel

Exploring Muir Woods National Monument In The Rain

March 26, 2023
Lifestyle

The Hybrid Girl: An Honest Reflection On Life Abroad

January 23, 2023
Lifestyle

Living In The Darkness

December 14, 2022
Berlin / Travel

Towering Over The Trees In Tiergarten

October 20, 2022
Travel

Maritime Strolls In Bremen

October 16, 2022
Lifestyle

Recovering From Burnout: It Happened To Me, Too

September 16, 2022

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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
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DISCONNECTION from our natural world - might be hindering our collective progress on climate action 🌍 - I think we’re disconnected from nature. I believe that it’s our disconnection from nature, wildlife, and these environmental cycles — that hinders our collective action for the climate. Many of us can now agree that climate change is of the uttermost importance. And we need to work individually and collectively to make the changes necessary. But we still lack collective ACTION. And why is that? I think it partly lies in our disconnection from nature. We’ve huddled towards cities and suburbia — losing connection to nature, stillness, and collectivness. People crave these experiences, but they’ve become disconnected from them. And we no longer know how to seek them out nor that we even need this connection to thrive. Incorporating nature into our marketing campaigns is an easy way to inspire connection to our planet — and promote new, sustainable desires that align with well-being. As marketers how can we better connect people to nature? #sustainablemarketing #sustainable #sustainability #sustainability #sustainableliving #green #climatechange #climatechange #naturelovers #naturelover #outdoors #marketing #marketingdigital #marketingstrategy #marketingagency #greenlifestyle #lowwastebusiness #lowwastelifestyle
1 day ago
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1/5
Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
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Brave, creative & empathetic 🫶 With climate change in full focus, we have to ask ourselves — how the ROLE OF THE MARKETER will change in the next 30 years. Will we have to adopt — and what will a successful marketer look like? My answer: Yes. We MUST evolve. Business-as-usual (BAU) marketing practices don't have a place in the new world that we're building, but I do believe that YOU do. These are the characteristics that I think will define the marketing leader of tomorrow. 1. BRAVE — our industry runs rampant with BAU strategies and campaigns. Leaders need to be radically brave to stand up for ethical, sustainable marketing practices (and make no excuse for sinking backward to BAU). 2. CREATIVE — our industry needs to reinvent itself, and that will take creativity in how to reach the public and stakeholders in new, more sustainable, and creative ways. 3. EMPATHY — all our thoughts and actions are for the customer, the planet, and the greater society. This should always be the criteria, and profit only comes into focus afterward. It's without a doubt that our industry is changing. My gosh, our LIVES are changing. How would you describe the marketing leader of the next decade? #sustainablemarketing #purposebusiness #marketing #B2Bmarketing #sustainability #sustainable #green #greentech #cleantech #greencompany #esg #climate #future
4 days ago
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2/5
A special place for brand vs. personal content? ↓ I recently got a great question from my community — and I want to explore it with you in this video. When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page. Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve. Watch the video — and let me know: What do you think the core differences are between personal and company pages? #linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
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A special place for brand vs. personal content? ↓ I recently got a great question from my community — and I want to explore it with you in this video. When you have an active team publishing on LinkedIn, you might ask what is the importance of a LinkedIn Page. Well, it comes down to your brand pillars and giving your team the ‘voice’ and space to create that they deserve. Watch the video — and let me know: What do you think the core differences are between personal and company pages? #linkedin #linkedinpages #meganthudium #b2bcontent #content #contentmarketing #greenbusiness #cleantech #linkedintips #linkedinmarketing #linkedinlearning #linkedinexpert #linkedincoach #marketingconsultant #marketing #berlin #cleantechnology #greentechnology #climatechange
5 days ago
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3/5
“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
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“Being a good marketer is like having super powers.” 💪 I loved this quote from the Cambridge Institute for Sustainability Leadership (CISL) marketing course. It’s a good reminder of the POWER that marketers have to nudge, shape, and form entire industries, cultures, and individuals towards a more sustainable future. And for us to do that, we need to first understand our profession’s IMPACT on others. Have you ever thought of marketing’s brain-print? It’s not hard to find examples of unsustainable and negative brain-print produced by marketers. For example, unrealistic beauty standards in advertising or messaging that encourages individualism over collectivism. These are HARMFUL messages — that impact our ability to create a more just and sustainable world for all, promoting long term wellbeing. But marketing also has the power to create a positive brain-print. Here we can encourage a thriving economy that uses natural resources efficiently and ensures human rights are fulfilled for everyone. And we can do it with our SUPERPOWERS — our creativity, story telling, imagery, and creativeness to promote sustainable practices, co-operation, and collective action. Isn’t that beautiful? If you think of your marketing position, how can you promote sustainability and wellbeing for all in your campaigns? #sustainablemarketing #greentech #purposebusiness #marketing #berlin #b2b #b2bmarketing #sustainability #sustainable #greenbusiness #climatechange #greenplanet #planetfriendly #planetfirst #marketingagency
2 weeks ago
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4/5
📍Zell am See, Austria Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles. It’s time to create a deeper connection to nature and wellbeing, over mass consumption. #sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
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📍Zell am See, Austria Marketers have a super power. Through our creativity and intuition, we can encourage people to live more sustainable lifestyles. It’s time to create a deeper connection to nature and wellbeing, over mass consumption. #sustainability #sustainablemarketing #marketingforcreatives #greenmarketing #cleantech #greentech #planetoverprofit #greenfuture #creativeagency #marketingagency #berlin
2 weeks ago
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5/5
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